Product Lead (Full-Time, Remote)

Headquarters: Denmark
URL: https://baymard.com/

We’re seeking an experienced and dynamic Product Lead to join our team.

Baymard Institute is a leading, independent web usability research institution that conducts large-scale UX research studies. We share our findings through a bespoke B2B SaaS platform that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countries—including 71% of Fortune 500 e-commerce companies. 

Baymard's product suite includes:

• A comprehensive Research Catalog featuring 700+ UX guidelines with 200,000+ design examples.

• Innovative AI-driven offerings, like the UX-Ray website scanner.

• A dedicated UX online learning platform.

• Standard platform features include account management.

Baymard is a small organization: we are ~60 people in total, with 12 members in the product team, who value thoroughness, a scrappy approach, and continuous iteration. The team is 100% remote and fully distributed across America and Europe.

About the Role

The Product Lead at Baymard is a pivotal role, combining strategic leadership with hands-on individual contribution. You will be a key player in a small, impactful team, contributing directly to products that inform and empower UX professionals worldwide. We value thoroughness, continuous improvement, and a collaborative spirit. If you're passionate about leading product development in a fast-paced, iterative environment, we encourage you to apply!

In this critical role, you will lead the conceptualization, planning, and production of Baymard’s software products, working closely with our Engineering Lead, CEO, design team, key stakeholders, and cross-functional teams like Research and Marketing. As the Product Lead, you will be responsible for the Product team and provide strategic direction while also being deeply involved in the day-to-day aspects of projects.

This is a unique opportunity to shape the future of our product offerings. You are entering the organization at a critical time, when we are shifting from a digital content platform (past 5 years) to more of a SaaS tool (also a UX website scanner). You will be instrumental in a collaborative environment where we prioritize shipping quickly and iterating based on user needs.

What You'll Do

• Lead Product Strategy & Execution: Develop and maintain the product roadmap, organize and facilitate project work, and set clear priorities. This includes working with the CEO on product strategy and goals.

• Drive Project Success: Be responsible for at least 3+ projects concurrently, making key product decisions and supporting designers and developers in organizing work within Linear.

• Manage and Grow the Product Team: Provide support and guidance to Product team members, currently consisting of a Strategic Product Manager and 3 designers, fostering their professional growth and delivering feedback.

• Collaborate with Engineering: Work in close partnership with the Engineering Lead and team of 6 engineers to prepare and execute projects, applying healthy pressure and setting boundaries to prevent scope creep and delays.

• Support Stakeholder Needs: Understand and support the product needs of various departments within Baymard.

• Embrace Agile Principles: While not strictly adhering to one methodology, you will break projects into small pieces, ship quickly, and iterate, contributing to our 2-week product cycles and quarterly roadmap planning.

Who You Are

• Experienced Leader: 10+ years in Product Management, with a significant portion in a lead role, and a proven track record of taking projects from ideation to completion and iteration.

• Collaborative Partner: Excellent communicator who works well with designers and engineers, and can build strong relationships with key stakeholders.

• Resourceful & Adaptable: Experience working in small to medium-sized organizations that operate scrappily with limited resources.

• Organized & Detail-Oriented: Well-organized with the ability to manage multiple projects simultaneously.

Nice-to-Haves

• Interest and experience with implementing AI to improve processes.

• Engineering experience, understanding the technical aspects of product development.

• Design experience, including proficiency with Figma and other design tools to communicate ideas.

• Product copywriting experience.

Practical Details

• Location: 100% remote, full-time position, from Europe. (Be mindful that the role requires daily overlap with product team members located in US time zones.)

• Salary: In accordance with qualifications.

• Start Date: Late 2025 or early 2026, but ideally as soon as possible. 

• Language: Fully proficient in written and spoken English.

• Travel: Limited; expect only 1-3 weeks of travel each year (including the annual company retreat).

• Company: Learn more about Baymard’s work culture and values here. Also, consider signing up for a free Baymard account to explore our product.

How To Apply

If you’re interested in this position, prepare the following:

• A cover letter (1-2 pages; PDF) describing why you fit the qualifications and why you are interested in the role. (Required.)

• A resume (PDF) or a link to your LinkedIn profile. (Required.)

Send the above to productlead2025@baymard.com.
(All applications and materials are treated confidentially.)

Deadline is August 3rd, 2025 (end of day).
(Applications are processed as they are received.)

Sincerely,
Brett Chalupa, Engineering & Product Lead at Baymard Institute

Referral Bonus: If this job isn’t you, but you know someone who’ll be the perfect fit, please send them the link to this page. If we end up hiring the person you referred, we’ll give you a 1-year access to a Baymard Core plan (normally $2,388/year).

This position is posted in accordance with Danish hiring legislation.

To apply: https://weworkremotely.com/remote-jobs/baymard-institute-product-lead-full-time-remote